Where can you find us?

We can be found in supermarkets and in wine shops, hotels and restaurants.

Finding IGP Pays d'Oc wines

Marketed in super/hypermarkets and in hospitality outlets, one of IGP Pays d’Oc wines’ defining features is their extensive range. Even though the packaging and brands may differ, they are recognisable with their IGP Pays d’Oc endorsement, which is systematically appended to labels of commercially available wines.

There are two main scenarios

  • The wines are marketed by the producers themselves (at cellar door facilities for independent and co-operative wineries or via wine merchants and restaurateurs), thereby complementing the range of wines with a protected designation of origin (PDO). They are marketed under the estate’s brand name with the IGP Pays d’Oc statement, in different packaging formats (bottles, boxes, casks, etc.).
  • The wines are marketed in supermarkets by trading companies which design impactful brands (these can be private labels or buyers’ own brands). As with wine merchants and the hospitality industry, the Pays d’Oc IGP statement is systematically featured, alongside one or more international grape varieties.

The significance of Pays d’Oc winegrowers

Facts & Figures
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N°1 French GI

By volume
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N°1 French GI

Producing rosé
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1,200 independent winegrowers and 175 co-operative wineries

in four departments (Hérault, Gard, Aude and Roussillon) and six localities in Lozère.
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N°1 French GI

in export markets
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1 in 4 bottles of organic wine

sold in French supermarkets
null

743 million btls (equivalent)

marketed, including 48% overseas
null

5th global exporter

of varietal wines by volume
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120,000 hectares of vines

equating to half the Langueoc-Roussillon wine region
null

3.6 billion euros

in revenue
null

N°1 French GI

By volume
null

N°1 French GI

Producing rosé
null

3.6 billion euros

in revenue
null

N°1 French GI

in export markets
null

743 million btls (equivalent)

marketed, including 48% overseas
null

5th global exporter

of varietal wines by volume
null

120,000 hectares of vines

equating to half the Langueoc-Roussillon wine region
null

1,200 independent winegrowers and 175 co-operative wineries

in four departments (Hérault, Gard, Aude and Roussillon) and six localities in Lozère.
null

1 in 4 bottles of organic wine

sold in French supermarkets
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